Branding identity


Branding for start-up retailer of whole leaf teas, showing three alternative designs; university module.


The brief was for a ficticious company Tea Emporium who intend to retail a range of quality teas and infusions from around the world. Primary products will be single estate, loose, full leaf teas selected for quality of taste to suit a wide range of palettes and also associated health benefits. The product range will cover a spectrum of price ranges with a focus on mid-market. The desire is to position quality tea drinking firmly in the same consumer perception area as both wine and coffee.